MERCADEO Versión en español
Marketers are still not investing enough in digital media
Patricia Molina| 2 de septiembre de 2014
Hispanos de EE UU tienen actitudes positivas ante los medios de comunicaciones digitales
Each year, the Advertising Age Hispanic Fact Pack from a digital perspective is analyzed. At this time, it is thought that the sellers finally realize that Hispanics spend most of their time consuming digital media and consequently they allocate their marketing budgets. Hispanics in the United States may not have enough digital media. In relation to non-Hispanics, Hispanics spend less time watching television and more time in digital media.According to data from Experian Marketing Services published in 2014, Hispanics in the USA not only spend more time with digital media, they also have positive attitudes towards it. The same source revealed that relative to non-Hispanics, Hispanics are more likely to engage with brands on social networks and buying decisions due to the interactions of social media.Some conclusions of the Hispanic Fact Pack were that: 10.9% of Hispanics buy products advertised via social networks, versus 8.3% of non-Hispanics. Also, 18.3% of Hispanics buy recommended products by friends through social media versus 17.8% of non-Hispanics. And, 23.9% of Hispanics spread the word about brands through social media as opposed to 20.2% of non-Hispanics. To read the full article visit: {Media Post; http://www.mediapost.com/publications/article/232093/marketers-are-still-not-investing-enough-in-digita.html}.
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