Brennan: Hay una brecha en la demanda de talento en mercadeo y contratación indirecta
Mary Ann Brennan, ANA Advertising Financial Management Committee chair, West Coast chapter, and also Senior Director of Global Procurement at Mattel, wrote on the association´s portal, an article in which she points out that brands are having problems in finding procurement talent and even indirect talent in this area in general. According to Brennan this is due to several reasons: first, There is a gap between the demand for marketing and indirect procurement talent and the talent pool to fill these roles. There is also a gap in education curriculum in undergraduate and MBA programs in regards to marketing procurement. Additionally, for undergraduate or graduate degrees focused on Supply Chain, there is no focused curriculum for indirect procurement of which marketing procurement is a subset of.Other ways to solve this problem are with transfers from marketing into procurement, or hiring procurement that comes from an agency and move client side into procurement, or by creating a procurement organization at an agency. “A perfect world will be when this gap is closed because we have more talent than we do marketing procurement or indirect procurement jobs in the marketplace and when the Head of Supply Chain, CFO or CEO and CMO of Fortune 500 clients and/or agencies all have marketing procurement on their list as critical groups that can help deliver a sustainable competitive advantage to the company’s future by sourcing internship and full time talent from the various undergrad and grad programs which include indirect and marketing procurement curriculum as a requirement to graduate” she said, finallizing.
