For Matthew Harris, Director of Sales US Hispanics at Yahoo!, Hispanics are an increasingly important audience regarding digital media. In conversations with PRODU, he added that aside from being the youngest and most rapidly growing population in the US, they are also leaders in the disruption of the mobile space and not only with smartphones but also with tablets, especially parents and people between 25 and 34 years old.”In order to make the most of these trends, brands must leverage the momentum in advertising, social media and native video offers in mobile platforms”, he said.One of the key distinctions of Yahoo! is the ability to make the most of information, since Yahoo! processes around 150 billion user data events globally. That’s an incredible amount of knowledge that we have about consumers. With more than one billion users across desktop, and 600 million monthly active users on mobile, Yahoo is uniquely positioned with the demographic and behavioral data we can offer an advertiser. However, its really about how we process that data. We believe in the concept of smarter data; using data smartly to distribute content to the right consumer at the right time in order to drive optimum performance.
