For Matthew Harris, Hispanic Market Sales Director at Yahoo there is no ideal campaign in Private Market Place (PMP) that serves as a unique solution regarding the Hispanic market due to its diverse culture levels. “You have many cultural points of view so there is no one solution that works for everyone. A customized approach must be developed according to the target. So any publicist able to accomplish this, will have a great advantage facing competition.” Harris explained that Yahoo -one of the AHAA’s annual conference sponsors- adds value to advertisers pursuing to reach the Hispanic audience by aiding their engagement with consumers using their data, content and technology. “I see great value in building relationships with the Hispanic audience and well continue to further our voice as long as AHAA offers inspiration and innovation to all U.S. entrepreneurs” he said. The company offers advertisers and publicists its PMP tool through BrightRoll Exchange, a platform that instantly connects advertisers to a vast publishers ecosystem where they can effectively buy advertising to reach the concrete audience they wish to target.
