MERCADEO Versión en español
McDonald’s USA Launches Spotlight Dorado to Showcase Latino Talent in Film & Advocate for Increased Industry Representation
Liz Unamo| 2 de mayo de 2022
Campaña Spotlight Dorado de Mcdonald
McDonald’s USA is proud to announce the launch of Spotlight Dorado, a new multi-year platform aimed at uplifting Latino talent and arming them with access to mentorship and coveted resources to change their career trajectories and put them steps closer to making their cinematic dreams come true. The program kicks off today with a short film contest alongside acclaimed actress, director, producer and representation advocate Stephanie Beatriz.Even though Latinos represent nearly 20% of the U.S. population, their stories make up less than 1% of those told by Hollywood.1 Without mentorship, connections, and financial support, many Latino filmmakers struggle to produce films.”In the last year, there have been multiple milestones for thoughtful and authentic representations of Latinos in film. Though it’s important to celebrate these strides, there is still much more to be done, especially off-screen,” said Stephanie Beatriz, best known for her role as ‘Mirabel’ in Disney’s Academy Award-winning film, Encanto. “I’m very excited to partner with McDonald’s to give up-and-coming Latino storytellers the opportunity to accurately reflect the different perspectives that make up the Latino experience in the U.S.” Starting today through June 3, 2022, U.S.-based Latino writers, directors and producers can participate in the Spotlight Dorado short film contest by submitting their screenplays and stories to SpotlightDorado.com. Participation in the contest is free.”We couldn’t be more honored to create this program for talented Latino creators and filmmakers whose stories are often overlooked,” said Elizabeth Campbell, Senior Director of Cultural Engagement, McDonald’s USA. “Spotlight Dorado is representative of our longstanding commitment to feeding and fostering the Hispanic community while amplifying diverse voices. We look forward to seeing Spotlight Dorado resources help bring some very important stories to life for all to experience.” McDonald’s Spotlight Dorado short film contest was created with the support of industry leaders and partners, such as advocate for Latino talent in film and producer, Ben Lopez from L21 Consulting and The Hispanic Heritage Foundation. Throughout the program, each partner will lend their expertise and thought leadership, ensuring the three finalists are set up for success while producing their short films.
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