Gabriel Llaurado, COO de Media Global Group (MGG)
The agency representing Hispanic media Global Media Group (MGG) based in Coral Gables, Miami, has just launched a redesign of its corporate image created by State of the Art Media (SAM), which in turn is the new creative partner of the agency. SAM is a multimedia company, originally dedicated to working with local Venezuelan musical talents, now internationally renowned.PRODU spoke with Gabriel Llaurado, former CNN Latino young executive, who joined MGG a couple of months ago as its COO. “We are very pleased with the birth of a new corporate identity that reflects our evolution as agency proudly. The order of this project to SAM, also confirms our commitment to always lead with the example,” Llaurado said. “We are living in a transitional time, of conventional means which are basically unilateral interactive media where people decide what to watch, when they want and how they want to see and what we hope is to make this smooth transition to the media conventional and the audience, ” Jorge Barboza, COO of SAM, said.Luis Miguel Leal, partner and creative director of SAM stressed that the alliance marks the expansion of its operations to a wider international level. “As a creative department of MGG, our role is to develop strategies and programs to commercialize and adjust to new trends and needs of all customers of MGG,” Victor Marquez, general producer of SAM, said.
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