John Gallegos, director general y fundador de Grupo Gallegos
On Thursday, Mitsubishi Motors North America, Inc. (UMM) in an effort to serve the Latino population boom, launched a new advertising campaign nationwide to Hispanics in the US. The campaign, conceived by independent advertising agency Grupo Gallegos will target Hispanic consumers with ads on TV, print and online media and will run until March 2015. Since 2004, UMM communications focused in the Hispanic market with national campaigns, where the company had worked with Grupo Gallegos in a digital radio and Internet campaign in Miami.The message of this initiative is based on the notion that Latinos grow in a wide network of family and friends who want to help with every decision. The TV ad shows images of three cars with a voiceover telling stories about the intervention of the family in their decision to buy a new car. With bright car models in scenic backgrounds, the voice concludes: “My car is my decision.” Thus, the commercial emphasizes confidence and individuality of the consumer.”We are excited that when Mitsubishi Motors decided to increase its focus on the Hispanic market, they returned to seek our support,” John Gallegos, CEO and founder of Grupo Gallegos, said. “The Hispanic population represents a huge opportunity for brands to expand their customer base and increase sales, a fact that Mitsubishi Motors has embraced with this new national campaign and communication approach.”
Mitsubishi Motors Norteamérica será manejada por Grupo Gallegos
