For Neil Nguyen, President and CEO of Sizmek, the mobile experience will be different with the purchase of StrikeAd for the company´s platform, which will allow clients to measure in a more accurate way their mobile campaigns worldwide.”The incorporation of StrikeAd to Sizmek´s mobile offering will increase the benefits for our market”, said Nguyen, referring to the agreement with StrikeAd. The StrikeAd DSP enables advertisers, agencies, and publishers to plan, optimize, deliver and measure the most effective Mobile advertising campaigns on a global scale. The connection of the two platforms will enable the visualization of applications´data and ad visibility, among other things, which will allow marketers to maximize their return of investment on the programs.Recently Fernando Maldonado, Innovation Director at Sizmek Spain, explained that the key to online advertising lies in adapting ads to each particular device, because each one requires its own specificities. For example, with the interactive TV, the mouse “allows users a lot of possibilities” to move on the screen and dive into the ads, but in the case of mobile phones or tablets, they don´t have that resource, which could be compensated for with technologies that offer greater tactile functionalities to ease interactivity.
