Neil Nguyen, CEO de Sizmek
Sizmek CEO Neil Nguyen announced the launch of MDX-NXT. “Its an open ad-management platform purposely designed for todays omnichannel world” he said. “Two years in the making, MDX-NXT is a cloud-based modular suite thats been tested by hundreds of clients. With its open framework it gives creative and media agencies all the tools they need to deliver flawless omnichannel advertising that gets up close and personal with customers.” MDX-NXT enables marketers to build and target ads, buy media, manage data and campaigns, and evaluate their success across all digital touch points. Among the new platform possibilities are: Differentiate the brand from the competition, build personalized experiences that engage customers, and drive performance across strategy. “What has traditionally been an ad server has become a multichannel, modular campaign management platform, bringing speed and efficiency to the trafficking process” Nguyen added. “Sizmek already has the second-largest share of the ad-server market. This new platform, completely rebuilt and next-generation, provides a fully integrated set of functionalities that will significantly strengthen our position in relation to DoubleClick” he said. The platform offers marketers a holistic view of their advertising communications, empowering them to act in order to face multichannel audiences. “Our goal, or intention, was to bring fragmentation and complexity of digital under control with a single platform”.
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