Nescafe Clasico, Nestle Coffee-Mate, Target, and State Farm will be the brands sponsoring the fourth season of the celebrity dance contest Mira Quien Baila! (Look Whos Dancing).Since it premiered, ¡Mira Quien Baila! is currently the top rated U.S.-produced reality show in Hispanic television history says Keith Turner, president of sales and marketing at Univision Communications, Inc. The shows unique blend of celebrity talent, creative dance performances, and drama continues to capture viewers and presents a culturally relevant opportunity for brands to connect with Hispanic America.Nescafe Clasico and Nestle Coffee-Mate will again be the programs official beverages and will present the Immunity Pass to the couples that dance the best each week and therefore go straight on to next weeks show. The brand will also contribute a cash prize of $50,000 at the seasons finale to the winning couples favorite charity.For its part, Target will once more set up the Target Beauty Center for the show, an exclusive backstage lounge with a display of Target beauty products, where contestants will be interviewed before they take to the dance floor.At the same time, State Farm will honor each week the contestant who, thanks to personal efforts during rehearsals, shows the greatest improvement an effort expressed by the State Farm slogan Get to a better state. The winning artist each week will receive a State Farm trophy and US$5,000 in cash, to be donated to the contestants charity of choice.
Cuarta temporada de ¡Mira quién baila! de Univisión se estrena este domingo 15 a las 8pm
