Perinot: El mercado hispano consume un promedio de 3 horas y media de radio online semanal
According to a market study presented Audio.ad, Hispanics’ consumption habits are pushing advertisers to shift budgets originally allocated to traditional radio towards digital audio plaforms. According to figures from a study in which habits of digital audio consumption were analyzed, 58% listens to music in this format. “Consumption of radio over the Internet among Hispanics is expanding rapidly” states Néstor Perinot, Sales VP at Audio.ad The first fact reached by the study reveals that 77% -7 out of every 10 polled respondent- listens to radio online at least once a week, 29% does it in the morning and 66% while they work or surf the web. 50% listens on computers, 46% on smartphones and 27% on their tablets added the executive. The Hispanic market consumes an average of 3.5 hours of online radio per week, 38% of those who consume online radio are in the age range between 18 and 34 years of age, 35% are between 35 and 44, and 27% are older than 45 years of age. 50% consume music, 385 listen to news and 18% to sports shows.The products or services in which there is specific or more interest in Hispanics are those referring to tourism, home articles, technology, tickets for events; and clothes. He estimates that advertisers could designate 27% of their budgets in 2018 to the digital platform.
