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Discovery Networks LatinAmerica/U.S. Hispanic announced the incorporation of Jorge Murillo as Commercial VP at Discovery in Mexico, as well as the designation of Allan Navarrete as Distribution EVP and Miguel Cárdenas as Country Manager at Discovery Networks Mexico. These positions are effective immediately and will be based in Miami and the Mexican capital, respectively.In his new position, Jorge Murillo will be responsible for generating the necessary strategies to ensure long-term market growth and identify development opportunities for the Discovery channel portfolio in that country. Murillo will report to Miguel Cárdenas.The executive has more than 16 years of experience in the commercial area. In his last job he was in charge of the sales area in NBC Universal for five brands and their digital media, leading a team of 25 people, with outstanding results.He was previously in charge of the general direction of E! Entertainment TV in Mexico, where he was responsible for several areas including ad sales, distribution, marketing, original and digital production, achieving positive results. Regarding the designations, Enrique Martínez, President and General Director at Discovery Networks LatinAmerica/U.S. Hispanic and Canada, stated: “Allan will continue developing -together with our affiliate partners- the Distribution area, one of the pillars of our business. I also feel proud of Miguel’s growth and grateful for his contributions to our operations in Mexico and Latin America.”
