Fernando Vega Olmos
The New FIAP will dedicate four days –September 3rd, 4th, 5th and 6th– to develop four activities: Fiesta (F), Innovation (I), Audiences (A) and Awards (Premios in Spanish) (P). In the context of Audiences, Accenture Interactive gathered the panelists: Fernando Vega Olmos, Eco Moliterno, Juan Carlos Gómez de la Torre and José Del Rio, who will deliver four master classes to talk about the value of communication in front of more than 100 startups and entrepreneurs. After this education program, the panelists will become jurors and choose 3 to 12 entrepreneurs who will have 5 minutes to present their dreams live. The winners will receive as an award digital and radial advertising to launch their first communication campaign. This is the first time in history that an advertising festival develops a contest looking for new advertisers.The organizers of the New FIAP said that 95% of new startups fail before the first three years for not having a purpose. This motivated them to invite this panel of references in the ad industry, and digital and media consulting companies to offer these entrepreneurs a very valuable experience to consolidate their path and grow.
Sebastian Arrechedera: Encontré la innovación que nos caracteriza
Aldo Quevedo de Richards/Lerma: Ser parte de FIAP es algo grande
Rodrigo Figueroa: FIAP es un lugar para juntarnos a transformar
