García: No se le está dando tanta importancia a la música en la publicidad
Ramiro Garcia, founder of the musical producer Noise Band, visited Miami to announce his recent partnership with Zeta Bosio, former bassist for the popular band Argentinean Soda Stereo.”I came up to integrate Zeta Bosio and to be two artists, each with their own sound, and that he allows us to project a new image for the study,” the music producer said to PRODU.Garcia, who in the past was part of the team of Animal Music, decided to become independent two years ago and created Noise Band, producer based in Argentina but specialized in the Hispanic market in the USA.On the advertising industry, Garcia believes that he was not even giving the music the value it represents. “Music is not being given much importance in advertising, and also there are few awards to celebrate creativity from music,” he said.Besides being considered a legend of Latin American rock, Zeta Bosio has stood as a record producer, for Sony Music as Artistic Director through his label Discos Alert. Recently, the musician has concentrated on his career as a DJ, starting with Zeta Bosio Live Sessions, ranking as one of the best worldwide.
