Verónica Hernández de Ogilvy
Ogilvy Mexico is celebrating the winning of three big accounts that expand the agency’s advertising business in three different industries: Spin by Oxxo, Aeromexico and YouTube. Ogilvy was picked to be the agency of Spin by Oxxo, the fintech of FEMSA that seeks to democratize finances in Mexico and offer a new way of using technology and the wide reach of Oxxo to streamline the nation’s finances.Now Ogilvy and Aeromexico again fly together to continue building iconic new approaches and creating a team with the in-house agency of the airline and thus set its destiny in the co-creation of new and powerful campaigns. The arrival of YouTube to Ogilvy Mexico represents the focus of both brands on moving ahead with products and platforms while targeting the younger generations through ads and campaigns that manage to extol the technological power that the Google brand represents.Veronica Hernandez, CEO of Ogilvy Mexico & Miami, commented that:”for Ogilvy it’s a matter of great pride and commitment to work with these world-famous brands. We’re very excited to win them and sure to create big ideas and valuable proposals that have a positive impact, both on their businesses and on society in general,” and added that “we thank Spin by Oxxo, Aeromexico and YouTube for choosing us to be their partners. Their arrival shows that Ogilvy Mexico continues to expand and that its borderless creativity can serve many different industries.”
