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Ogilvy Miami Plans to Shake Things Up with Red Stripe
Liz Unamo| 18 de abril de 2017
Ogilvy México & Miami manejarán la cuenta de Red Striper
Red Stripe, part of the HEINEKEN Company, has announced that it has signed top international firm Ogilvy as its new creative agency. The brand is looking to push boundaries with its new global marketing campaign and is banking on the partnership to do just that. Ogilvy will deliver a 360 campaign strategy that will leverage every media platform including an exciting global music platform. With this partnership, Red Stripe plans to take aim at international markets and expand its export presence. “We are inspired by the chaotic coolness that Jamaica has to offer and the creative challenge of a project of this size. We look forward to showing the world, through this campaign that Jamaica is the only Island that can make the whole world shake” said Cesar Agost Carreño, CEO at Ogilvy Miami & Chief Creative Officer at Ogilvy Latin America. “We chose Ogilvy because they are the best creative advertising agency in the world” said Blandine Jean-Paul, Head of Marketing & Innovations at Red Stripe. “This campaign will be a major step for Red Stripe as it will ground the brand’s positioning in the territory and exemplify what Red Stripe means to its adorers. It will breathe new life to the brand around the world because it is exciting, visual and speaks to the core of what the brand is.”
