Orcí launches its new campaign No Es Nada for Honda

The Hispanic agency launched its new integrated Hispanic marketing campaign, {No Es Nada;www.produ.com/publicidad/videos/index.html?Noti=11244}, for the All-New 2017 Ridgeline Pickup Truck, which went on sale in late June.The multiplatform campaign is aimed at the brand’s expanding market of Hispanic customers and will launch with the Ridgeline’s official sponsorship of the Univision Deportes’ broadcast of “Campeón de Campeones” the emblematic Mexican soccer championship match between the winners of the two most recent Liga MX seasons, taking place on July 10 in Los Angeles and airing on Univision Network and simulcast on UDN (Univision Deportes Network).The star of the ad has a 2017 Ridgeline that can do it all and is constantly going out of his way to help others. Family and friends catch on, and suddenly he becomes the go-to-guy that is always being asked for “little favors” that end up being major endeavors. “The Honda Ridgeline’s incredible versatility and one of a kind features are what set it apart from other midsize trucks, and make it the perfect vehicle for people’s daily lives or special tailgating events,” said Gina Jorge, Manager of Multicultural Marketing at American Honda. “Debuting Ridgeline to fans of Campeón de Campeones is a fantastic opportunity to show how Ridgeline can bring friends and family together.”