MERCADEO Versión en español
Outstream advertising arises as a key solution to the challenges that digital video is facing, according to a study by Teads
16 de junio de 2015
Bertrand Quesada, cofundador y CEO de Teads: Estamos posicionados para resolver el problema principal de la industria
Outstream advertising has become the new video advertising standard and a tangible solution for the problems that companies, advertisers and agencies are facing with digital video advertising. A study by Teads, carried out by Forrester Consulting, revealed that 70% of agencies and advertisers expect to increase their budget allocation for digital video advertising in the next two years, and 73% of communication media intends to offer more video inventory volume to satisfy the demand.The study, titled Solving Digital Video Advertisings Premium Dilemma, found that 77% of advertisers and 70% of agencies think that outstream advertising will be an important part of their media mix in the future. For means of communication in Latin America, 81%, it is more likely that most of the content will be seen in outstream, followed by more than 60% in the US.”I think Forrester Consulting’s most recent study reinforces what we have known for some time: that outstream advertising presents an immense opportunity for media companies, advertisers and agencies that seek to be successful in digital video”, says Bertrand Quesada, CEO of Teads. As the inventors of outstream video advertising, Teads is well- positioned to solve the industrys premium problem by delivering viewable, innovative formats that drive greater results from digital video advertising.
Diario de Hoy
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