Buffagni oficiará de director creativo y Asador jefe en BBQ
Pablo Buffagni, renowned idea man in the US, announced the launch of his new agency, BBQ Agency. The company will focus on traditional and non-traditional advertising, social networking, media and content integration. BBQ will work directly with advertisers and agencies, media and production houses. Its focus will be on providing creative strength and spirit of collaboration needed to work in the context of the complex “Total US market” without compromising the creative product.Buffagni will be the creative director and chief of BBQ. In the past, he was responsible for campaigns with outstanding results for clients such as Toyota, T-Mobile, P & G, Clorox, Got Milk? and Comcast. Their Argentine barbecues have also earned a place of recognition among international guests; some years ago, he took that tradition to work, planning barbecues for the enjoyment of their colleagues and clients. These special moments with friends were the inspiration for the idea of the agency.”We invite participants from different disciplines to the table, according to the needs of each project” Buffagni says. “The name of the agency also serves as an analogy to explain the multicultural scenario where brands live in the US today. Each culture has its own recipe, but if the strategy was grilling for all, tactical actions must take into account the favorite dishes of each segment. With common ingredients and appropriate side dishes, a desirable outcome will be achieved for all.”
