Pablo del Fabbro y Sebastián Aristizabal
The Associate Creative Directors at Marca Miami, Pablo del Fabbro and Sebastián Aristizabal, shared in an interview the keys that have allowed them to develop a successful career as creatives.“To make creativity I think it is necessary eagerness and practice. It is like math, you do exercises and exercises until you get it. Inspiration comes from anywhere, from playing soccer, everything is good. Particularly when I have to sit down to think, it depends on the idea I have, but the music I listen to is very important. I work very hard for all my clients, agency and accounts. Luckily, in BBDO Argentina I learned to work this way, that is the way we should” expressed Del Fabbro. Aristizabal explained that he tends to be a very visual person, to work a lot with music. He shared his impression on the digital impact, which not only reached print, but also TV. “Nowadays, there are a lot of people that make digital productions for YouTube; because of the value of their productions they have received invitations to produce things for Netflix. The digital impact is not only in press, I think it is universal” he concluded.
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