Sizmek announced the launching of Ad Builder for HTML5, a rich media web creativity tool that allows the users of the company’s platform to rapidly create captivating HTML5 announcements for mobiles and desktops. “This new tool for HTML5 is a token of our commitment with the market’s demands and our clients”, said Pedro Travesedo, LATAM VP in Sizmek. “In Latin America, a region that was identified with the biggest sales growth in smartphones in 2014 – according to a study by the research company GfK – advertisers and their agencies require advanced but at the same time efficient and easy to use tools to create their multi-screen tools aimed at mobiles”.”Our goal is to be able to offer diverse ways to create ads that help our clients to migrate from Flash to HTML5″, explained Alex White, Product VP at Sizmek. “Ad Builder for HTML5 offers our users the ability to create advanced multi-screen advertising, which is a key element in the comprehensive solution for mobile from the Sizmek portfolio”.This tool is designed so that it is easy to use and does not require advanced coding knowledge. It is possible to combine a great variety of actions and animation controls to generate complex interactions and a synchronized and sequential animation.
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