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Premium spirits and wine leader Pernod Ricard USA is pleased to announce the selection of Publicis Santé, a bespoke solution within Publicis Groupe, as its new media agency of record for its robust portfolio of brands spanning Spirits, Wine, and RTDs. Publicis Santé will help Pernod Ricard accelerate their ambition of delivering optimized omnichannel experiences and personalization at scale, to accelerate conversion and growth. “We’ve been impressed with Publicis Santé’s ability to enrich our proprietary data and insights and translate them into precision content and context that drives impact for our brands,” said Kristen Colonna, Vice President of Marketing Accelerator, Pernod Ricard USA. “We’re so excited to work with a team who can support our modern marketing machine, and create cutting-edge, cross-functional solutions that both mirror our competencies and bring differentiated analytics, activation and optimization offerings to drive continued growth and positive ROI from media and marketing.” The agency appointment comes as Pernod Ricard continues their journey of building out an internal Marketing Accelerator capability. This function spans media, content, data, and technology, and is purposefully built to harness Pernod Ricard’s predictive insights and analytics about what drives consumer choice and apply them to omnichannel experiences that drive business growth. Pernod Ricard USA will tap Publicis Groupe’s expertise in building bespoke client solutions and will work closely with the OmniMedia team as well as The Mix, Pernod Ricard’s internal content agency. “We have seen significant success and lift in metrics across the board from contextual targeting and dynamic creative optimization and have been impressed by Publicis Santé’s ability to act as a strategic thought leader in this space”, said Jenny Hermanson, Senior Director, OmniMedia. “We’re honored Pernod Ricard has trusted us with this partnership,” said Sean Peters, Chief Strategy Officer of Publicis Media. “Pernod Ricard has a truly unique set of assets – powerhouse brands, cutting edge in-house capabilities, a depth of proprietary research, tech, and more. We’re thrilled to leverage our Power of One model to deliver even greater outcomes from their marketing investment.” Pernod Ricard partnered with MediaLink throughout this review process, who said “Working closely with Kristen and the Pernod Ricard team over the last few months, we recognized how exciting a journey this is for any partner. Pernod Ricard have worked to break down the silos between media, content, and data, and this centralized ownership unlocks the ability to architect very compelling omnichannel experiences. This represents a great opportunity for an agency to effectively complement and augment this modern marketing organization.”
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