Alexis Estiz, compositor y productor musical de Personal Music
In this opportunity, the Radio category of the 2014 Cannes Lions International Festival received a total of 1,448 pieces submitted, of which 49 were recognized. One of the pieces awarded with a bronze Lion was Money for Cine Las Americas of the LatinWorks agency.Alexis Estiz, Personal Musics composer and music producer, spoke with PRODU about this award won together with the LatinWorks agency.”It is not easy to win five consecutive years and each year is more difficult because you have to self-improve and this project was a lot of hard work by the LatinWorks and Personal Music team. A lot of tests were made up to an idea that convinced us all, and in this particular case there is a plus because the piece that won is closely related to the music and it gave it an interesting return to the campaign because it is different to what we were doing,” Estiz said.”We are pleased to see the recognition of this piece, because there was a lot of team work, talent, trial and error. It was a productive project,” Vanessa Lozano said, Personal Musics executive producer.In conclusion, Estiz said it is an honor to win the award because you are competing with the entire industry, “but you always have to win with humility and thinking that every year you have to keep improving,” he said.If you want to watch the awarded piece, visit: {Money;http://vimeo.com/latinworks/review/93277781/7bb65be0bd}.
