The New York International Salsa Congress (#goyaNYISC2017), a multi-day Latin music and dance festival, announced Goya Foods as the title sponsor, the largest Hispanic-owned food company in the United States, along with sponsorships of Telemundo 47, La Mega radio, T-Mobile and Burju Shoes. “Goya Foods has always been much more than a food company; we are about giving back to the community and honoring our Latin culture, roots and heritage,” said Rafael Toro, Director of Public Relations of Goya Foods. “Goya is proud to become the title sponsor of this great event while bringing together people from all over the world through music, dance and great food!” In its 17th year, the #goyaNYISC2017 will attract over 8,000 attendees from around the world at The New York Marriott Marquis in Times Square from Thursday, August 31, 2017 to Sunday, September 3, 2017 with an official ‘La Clave’ kick-off party held at Iguanas, NYC on Wednesday, August 30, 2017. “We are so honored to have Goya, an iconic symbol of our Latin culture, take on title sponsorship of this year’s festival” said Vilma and Manny Villavicencio and Luis Guerrero, owners of the NYISC. “Goya Foods, along with Telemundo 47, La Mega, T-Mobile, and Burju Shoes sponsors, are invaluable to our success and ensures that we continue to stage one of the most anticipated events in New York City.”