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Randall Rothenberg from IAB: Multiplatform marketing and wearable technology will set the tone in the IAB MIXX 2015
Maye Albornoz| 11 de mayo de 2015
The Interactive Advertising Bureau (IAB) offers communication and marketing media tools that will allow them to prosper in digital economy. That is precisely what is shown in the IAB MIXX awards: what works and why in digital marketing campaigns.Randall Rothenberg, president of IAB told PRODU that the heart of the IAB MIXX has always been the narration of genuine stories: “The awards are judged by the outstanding people in the world of creativity, brands and advertising. The judges predict that the next nominees will show how to make the most of the increasing tendency of intelligent wearable technology, digital video and multi platform marketing.”Regarding digital video, Rothenberg highlighted that vision, sound and movement are a powerful combination, but, also, integrating those elements with interactivity and the possibility of personalization offers creatives an incredibly convincing vehicle to tell stories.Among the categories to be evaluated in the upcoming IAB MIXX, for the first time they are adding the subsection wearables, referred to campaigns that manage to capitalize the unique requisites of technological gear, such as watches and intelligent glasses, to take messages to consumers; aside from the acknowledgement to the best digital audio and creative optimization of technology to personalize messages so they can reach the adequate audience and at the right time. The IAB MIXX 2015 will take place on September 29 in New York.
