Gonzalo Alonso, director general de Audio.Ad
RedMas, a Cisneros Interactive Company, and smartycontent – a company that provides advanced digital video solutions that integrates audiences, content, and advertising-, announced a joint venture to launch smartycontent America throughout Latin America and the U.S. The aim is to provide Media Editors and Audiovisual Content Producers a comprehensive full stack video platform. “Through this alliance with RedMas, publishers and content producers in Latin America and the U.S. Hispanic market will have at their disposal an advanced technological platform that will allow them to increase their video content with the objective to generate more views and maximize the revenue of their advertising inventory” explained Jesus Aldana, CEO of smartycontent. German Herebia, CEO at RedMas explained that the platform, called smartyCenter, integrates the entire process in a 360° format, which provides a full stack video cloud incorporating CMS, CDN (Amazon web services), Hosting, Video Players, DMP, SSP, and a Content Market Place connected to major news agencies for the syndication of content “all without any fixed costs for Publishers.” “The biggest beneficiaries will be the publishers and audiovisual content producers, who are currently dependent on the high costs of technology and they don’t have the capability to monetize their video content, nor do they have real statistics of its consumption” said Gonzalo Alonso, General Director at smartycontent America. In addition to Alonso, the smartycontent America team includes: Federico Pedemonte, Director of Affiliation for Latin America, Southern Region; Bereth Galicia, Director for Affiliation of Latin America, Northern Region; and Luisa Magalhães, Director of Affiliation for Brazil.
