MERCADEO Versión en español
Rodrigo Vargas from Conill Saatchi & Saatchi: I am proud to have been invited to participate in Conill´s new beginning
11 de marzo de 2015
Rodrigo Vargas
Rodrigo Vargas spoke with PRODU after it was known that he had joined the team of Conill Saatchi & Saatchi as VP Director of Integrated Production. Vargas, who comes from holding the position of Production director in ALMA, will be based in the multicultural agency´s offices in Los Angeles and will report directly to the chief creative officer, Javier Campopiano.”The creative team Conill has put together turns it into a powerful creative company. When you have names such as Pablo Del Campo, Javier Campopiano, Hernán Cerdeiro, Diego Yurkievich, the truth is that for anyone who likes and is passionate about advertising, it is an honor to be part of this great team”, said Vargas. “To have been invited by these big ones to participate in this new beginning that Conill is having, makes me feel proud”.For the executive, the challenge in the advertising industry currently lies in breaking barriers and stop talking about segmentation and understanding it is a single market. “All those who now belong to the Hispanic market are going to own what is known today as Total Market. You are Total Market to the extent that you have the ability to understand diversity of cultures, and I think that Conill today is on that path” he ended.
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