Sterental: 80% de las marcas deja la música como lo último en la lista
So Stereo’s mission is to see how music can help brands reach and influence their audiences. Salo Sterental, Co-Founder of the company, is organizing an event to talk about the importance of music in advertising with Marketing Directors, who will cover the topic: How Brands Win Fans with Music. “In the Anglo market there are a lot more people that know about this topic, they talk about it in conferences. One of our aspirations is to create the same awareness in the Hispanic market and give more importance to the way agencies use music and how to incorporate artists.”The conferences will be presented in a creative format for promoting artists and creating culturally relevant information. “So Stereo is committed on changing the perception agencies have on the idea that it is very expensive or complicated to work with artists. Today, with the technology, data and strategy we offer, it is much easier to know which artist to use on a campaign. We offer broad options of independent artists around the world in the most efficient way regarding costs and time” he expressed.This event is part of the relaunch of So Stereo. “We offer much more than a tech platform. It is a complete service that includes everything from strategy to production. We wanted to present ourselves as a company that offers comprehensive services. The final goal is to highlight on the map of Miami the importance of music, backed by big executives and marketing experts.”
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