MERCADEO Versión en español
Salo Sterental from SoStereo: If a Brand uses music strategically in its content, it generates 96% more retention
Manuela Walfenzao| 16 de septiembre de 2016
Sterental: 80% de las marcas deja la música como lo último en la lista
Salo Sterental and Beto Azout founded SoStereo.com two years ago, with the purpose of simplifying the process of integrating music and advertising. The startup helps brands understand how to use music to attract their audiences. Its key tools are not only partnerships with great artists and record companies, but also the implementation of big data for selecting the music for a campaign. “There are certain studies that reveal that if a Brand understands how to use music as a strategy for its audiovisual content, it has 96% more audience retention” explained Sterental. “80% of brands do not take this into account and leave music as the last thing on the list.” SoStereo’s bet has been technology. “We want people to find that appropriate music with big data and license it in a cost and time-effective manner. Instead of going to a production company and waiting for a week to have a music piece written for them, they go to our platform, enter key words and find a reproduction list designed to cater to this type of need” he pointed out. “People can not only listen to the music, but also see its demographic performance. It is done in minutes and with a cost that can be compared to that of what you would pay a production company, but with the data that proves how that music is going to help your brand.” SoStereo has made the music for campaigns by Leo Burnett, LAPIZ, Havas and several other agencies from the general and Hispanic market. It has alliances with record companies and artists such as CoDiscos, ZZK, and Carla Morrison, and are about to announce partnerships with some of the biggest record companies in the U.S.
