Romina Bongiovanni, nueva directora de la unidad de medios en Sensis
The intercultural advertising agency Sensi has kick-started a new media practice which consists of combining traditional advertising, social media broadcasting and content marketing. The announcement was made during Hispanicize 2015. It is under the direction of Romina Bongiovanni, who has an experience of more than 17 years specializing in the Hispanic market.”During the last couple of years, we have had more demand from our clients and a change towards digital contents (…) we are placing more emphasis on owner content and end paying means of communication to publish our client’s news, as we have historically”, explains the president of Sensis, José Villa.According to Bongiovanni, the new team will show the essence of clients, advertising a complete vision of the services they offer and wish to publicize. “Consumers relate marketing content and are loyal to the source, since it is based on their own beliefs, wishes and ambitions”.”The role of the work media department in Sensis is very exciting because it offers consumers a lifestyle, while our clients can assess the industry’s scenario, the specific points of contact for each market and the value proposal of our clients to create our campaigns”, says Bongiovanni.UCLA Extension, E-Verify, and the Food and Drug Administration are some of our 12 clients that are joining the new modality driven by Sensis.
José Villa de Sensis: Hispanos definirán modelos de mercadeo del futuro
