José Villa, fundador y presidente de Sensis
Aiming to decrease the amount of prohibited food and plants brought into the U.S., Sensis created an integrated, cross-cultural advertising campaign called Can I Bring It? that won the 2016 ANA Multicultural Excellence Awards. The radio spots were produced for USDA’s Animal and Plant Health Inspection Service (APHIS) – the agency responsible for protecting U.S. agriculture from invasive pests and diseases. The campaign reached multiple targets with tailored, in-language communications in Spanish, Mandarin, and English. The agency’s audio creative is what earned Sensis the ANA Multicultural Excellence Award. “Reaching multiple audiences in-culture, while driving measurable behavior change is what we do well, so receiving this recognition from our industry peers at the ANA reinforces our core mission” said Jose Villa, Founder and President at Sensis. “As an agency with cross-cultural marketing at its core, this is a meaningful win for us” said Villa. Sensis created in-language video, audio, outdoor billboards, digital ads as well as an easy-to-navigate website to help travelers find out if the food and plant items they wished to bring were allowed.
