Gold: Constantemente estamos desafiando el statu quo
With $650 million in annual sales and over 4 million customers, TechStyle Fashion Group is one of the fastest growing fashion brands. The company has gain success as a disruptor brand in the fashion industry. “We are constantly challenging the status quo and thinking about how we can reimagine a traditional industry” said Shawn Gold, CMO at TechStyle, regarding how the brand has been able to disrupt the fashion industry using big data. Gold explained in an interview posted in ANA’s blog, that their technology is the basis for a unique platform created to build high-value fashion brands and efficiently distribute them across the globe. “We sell our own exclusive labels through a combination of proprietary systems, data-driven fashion design and merchandising, integrated ROI-driven media, and membership commerce.” For Gold, a featured speaker at the 2017 ANA Brand Masters Conference, the ultimate benefits of integrating tech, big data, and personalization into their entire business operation is two-fold and quite simple: increasing customer satisfaction and hedging risk in the fashion business. “They are both interdependent and constantly feed off each other” he said. Talking about way to improve TechStyle shopper experience, and reaching shoppers in store, Gold said that each day they think about how to use data and personalization to give “her” what she wants. They use big data to personalize fashion and improve the shopping experience for millions of members in real time.
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