Shenda Loughnane de dentsu X
dentsu X announces the appointment of Shenda Loughnane as its new global brand president, who will take on the mantle of leading the global media agency network brand, its international client base, and its proposition and growth strategy. Reporting to Will Swayne in his new role as global practice president – media, Shenda will represent dentsu X and its interest on the global media executive leadership team. In her role as global brand president for dentsu X, Shenda will also oversee her own global leadership team and support dentsu X leaders in the 52 markets the agency operates in worldwide.Speaking of the appointment, Will said, “Within our global Media Practice at dentsu, dentsu X has always been the experience-led agency network which excels at bringing together the best people, capabilities and innovations to meet our client’s needs. Shenda’s strategic vision, collaborative approach, winning mindset, and her passion for pushing media boundaries is exactly what will create incremental growth for our dentsu X clients. With Shenda at the helm, I can’t wait to see how dentsu X builds on its positive momentum from the past few years.”* Shenda said of her appointment, “dentsu X is such a unique agency proposition. Born in the East, it is the perfect marriage of innovation, creativity and delivery of business outcomes, wrapped up in the spirit of a challenger brand and with an innate ethos of collaboration and agility in building teams and solving client challenges. It’s that edginess and spirit which really attracted me to the brand and I’m really looking forward to getting started.”
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