AI-Powered 3D Model Generator Now in Commercial Beta, Produces Realistic Models in Minutes
Shutterstock, a global leader in providing high-quality creative content for transformative brands, digital media, and marketing companies, today announced the launch of its groundbreaking generative 3D API. This new tool offers enterprises a fast and ethical way to generate realistic 3D models using AI. Built on the multimodal NVIDIA Edify generative AI architecture, the API was trained exclusively on Shutterstock’s extensive library, including over half a million ethically sourced 3D models, more than 650 million images, and detailed Shutterstock metadata.
In addition to the 3D API, Shutterstock is also offering early access to its 360 HDRi generator API, which is also powered by NVIDIA Edify. This API creates rich, detailed natural environments for lighting 3D scenes. Both innovations will be demonstrated live during the “Enhancing 3D Pipelines with Generative AI” session at the SIGGRAPH 2024 conference.
“With our new generative 3D capabilities, studios and developers can revolutionize their workflows by leveraging the only generative 3D service fully trained on licensed data,” said Dade Orgeron, VP of Innovation at Shutterstock. “This ensures fair compensation for original creators, who also have the option to opt out. Our technology drastically shortens a traditionally time-consuming process—from hours to mere minutes—breaking down barriers to 3D creation and opening new possibilities for enterprises across various industries.”
As the demand for 3D content continues to surge globally, companies are increasingly seeking ethical AI solutions. Shutterstock’s new text-to-3D and image-to-3D generator API addresses this need, allowing enterprises to accelerate their production pipelines, populate virtual worlds, or integrate generative technology into everyday 3D tools. The API seamlessly integrates into any application or workflow, significantly reducing the time from concept to creation. Users start with a 2D preview image that can be approved or modified before the cloud-based generator produces 3D files in GLB, USDz, and OBJ formats, complete with physically based rendering (PBR) materials.
Over the past 16 months, each training cycle has yielded substantial improvements in quality and responsiveness, resulting in assets ideally suited for prototyping, previsualization, and as foundational elements in final designs. Shutterstock is also implementing robust TRUST safeguards, ensuring ethical compliance, legal integrity, and brand safety for customers and their audiences. This includes tailored protections and content controls, as well as measures to prevent the generation of inappropriate content or content that resembles major brand IP.
To further support users, the API launches with comprehensive documentation designed to make integration straightforward, even for non-developers. It also includes lightweight plugins and code samples for Blender and Gradio.
At SIGGRAPH 2024, some of Shutterstock’s early beta testers, including HP, Trigger XR, and WPP, will showcase how they are utilizing the generator across a range of use cases. HP will demonstrate 3D printing and physical prototyping, allowing attendees to design on the show floor. Trigger XR will present asset creation for XR environments using an Apple Vision Pro, while WPP will explore generative 3D for virtual production within the NVIDIA Omniverse platform. Shutterstock Studios, the company’s in-house production service, will also display their immersive production capabilities, highlighting how they use Shutterstock’s generative 3D technology for various commercial clients.
Pricing and Availability
The API is now available for enterprise customers, with a self-serve option coming soon. Generative credit packs start at $25, making these next-generation 3D capabilities accessible to companies and enterprises of all sizes.
For more information, visit the generative 3D landing page, where you can sign up for launch notifications and gain access to the developer platform to preview API documentation. Developers and enterprises can also start experimenting with the API today by visiting build.nvidia.com/shutterstock/edify-3d.
