Shutterstock It Gets Better Project
Shutterstock announced a partnership with the It Gets Better Project, a nonprofit organization with a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe.The partnership between the It Gets Better Project and Shutterstock aims to challenge LGBTQ+ visual stereotypes to better represent the diversity of the LGBTQ+ community, while helping to educate the media and advertising industries about the power of diverse photography — both in front of and behind the camera.To affect meaningful change in this area, Shutterstock identified the top searched for images for LGBTQ+ and established a poll, which was completed by members of the It Gets Better community, to determine whether these visuals and search terms accurately represent their personal experiences, as well as those of the LGBTQ+ community.”At Shutterstock, providing content that is inclusive and representative of the different backgrounds, perspectives and opinions of communities around the world is core to who we are,” said Meeckel Beecher, Global Head of DEI at Shutterstock. “We are thrilled to partner with the It Gets Better Project to support LGBTQ+ artists, and help the media and advertising industries visualize stories that accurately represent and validate the lived experiences of LGBTQ+ people.”
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