Shutterstock_ai_indemnification
Shutterstock announced its offering to provide Enterprise customers with full indemnification for the license and use of generative AI images on its platform. Shutterstock will fulfill indemnification requests on demand via human review with the intent to protect its customers against potential claims related to their use of generative AI images created and licensed on shutterstock.com.”We’re at an inflection point in the use of generative AI technology as business professionals are seeking more assurance around their rights to legally use AI-generated content, and creators of original content want to ensure their work is fairly licensed for use,” said John Lapham, General Counsel at Shutterstock. “We have always sought to manage risk for our customers and are uniquely positioned to bring a commercially viable image generator to market and indemnify its outputs, because of our relationship with artists and intimate understanding of the complexities of licensing.”Previously unveiled during the Shutterstock Showcase, Shutterstock led the market, first offering this assurance to a global technology customer using an image generated on the Shutterstock platform for their worldwide virtual developer conference in May 2023. Shortly after the company indemnified images for a leading cable network’s upcoming television series. The company is now expanding it to all enterprise customers on demand.”This is a critical advancement, not just for our platform, but for the industry as creatives and business professionals alike can use the AI content generated on our platform for any purpose, whether it’s commercial or personal, without worrying about copyright infringement or ethical issues,” said Jeff Cunning, Vice President of Product at Shutterstock. “We’re excited to play a leading role in shaping how generative capabilities can be leveraged ethically, safely and in more creative ways than ever. We feel it’s a crucial step towards protecting our customers and our artists.”
