Brand: Los latinos tenemos mucho por ofrecer a la industria
Simon Brand, Director of the production house Altered.LA shared with PRODU his 2016 projects. “I hope to continue telling stories. Also to keep on with traditional advertising, Im exploring the future of storytelling. Im testing new tools like virtual and augmented reality” he said. “There is a huge range of immersive and interactive possibilities that many believe are beyond a massive reach, but the truth is that these are closer than ever. Additionally, Im producing two films and two series for streaming networks like Netflix, HBO and Starz.” Brand is particularly passionate about challenges and he is always seeking for the best script version. “I refer to this issue in a TED talk, about my experience with my last movie: Default. I talk about the way in which unintentionally we set ourselves challenges and obstacles to make the project more appealing” he added. Latinos have much to offer to the artistic and advertising industry, he said. “In the American market there was always a feeling that Latino directors are less qualified. This is changing quickly. They are realizing that the experience and bi-culturalism are great advantages to stand out, especially now that everyone talks about diversity.” For Brand, creativity is “the ability to transform imagination into innovative, specific and achievable ideas” he concluded.
