Caprio: Nuestro objetivo es capacitar a nuestros clientes para desarrollar campañas digitales exitosas a través de todas las pantallas
Mike Caprio, Global Vantage Sizmek CEO and VP of Latin America Sizmek spoke with PRODU about the objectives and services the network provides in Latin America and the Hispanic market in the United States, as well as the current status of digital advertising in the region.”Our goal is to empower LatAm agencies and advertisers to learn, create and manage successful digital campaigns across all screens and channels,” Caprio said. With local service throughout the region, Sizmek offers its customers a variety of tools and services, programmatic data and media solutions through Sizmek Vantage tool. Another focus for Sizmek in 2015, will be impulsing its services within the Hispanic market in the USA. “With the addition of Sara Garrido, a former Google executive and Evelyn Ferro; from Mediabrands, US Hispanic will become a major focus for Sizmek in 2015,” the executive said. “We currently work with many Hispanic agencies in the USA, but the goal is to centralize the operation, for better results and greater growth in this important market.”During the next edition of Festival of Media LatAm, Caprio will be doing a showcase, which will share an overview of the digital advertising marketplace. “Festival of Media is a great opportunity to spend time with our clients and discuss the latest plans for 2014 and strategies for 2015,” he concluded.
