Campania Sprint Alma
ALMA has created the new Latino campaign for Sprint starring a robot on a very specific mission. His name is Roberto and his aim is to locate families that pay way too much for their data plans and convince them to join Sprint’s Unlimited Plus plan to get the best price on the market. The agency decided to use a robot in order to focus on technology and how it can make people’s lives easier and better at the best possible price, and yes, because this particular robot has all the answers. Roberto says Sprint offers the same services as Verizon and AT&T at half the price. Half! Instead of paying $44, families can get the Sprint package for just $22, which includes streaming HD, 15GB hotspot, Hulu programs and much more. The offer is for a limited time only and is applicable to five lines.
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