Stephan Bruneau of MEC: Touchpoints enable us to create strategies that get to the point

The media global agency MEC Touchpoints launched a tool based in the company’s knowledge about the consumers purchase process combined with global data from the media survey recently released by Grupo M, LIVE Panel. “All our clients face exactly the same challenge: How to create brand growth that surpasses competitors? MEC Touchpoints immediately reads how our clients understand businesses, which enable us to create strategies that get to the point” said in a statement Stephan Bruneau, MEC Chief Analytics and Insight Officer. The new tool singles out the communication touch points that are most valuable for a brand through any of 15 categories in 30 countries. With the launch of MEC Touchpoints, the media agency uses these findings to help brands detect which contact points will have exactly the most influence over consumers in different stages of the purchase process and which represent the best opportunity to grow.