Los esfuerzos de Yahoo en los últimos dos años para construir un tráfico constante de contenido está finalmente dando sus frutos
According to a new research from eMarketer, mobile advertising revenue for Yahoo in the US has achieved significant figures. The company reported its mobile revenues for the first time this year, and the leading digital marketing company estimates that it will soon take 3.2% of the US market for mobile advertising with US $ 18.99 billion for the year.According to the study, revenues for 2015 Yahoo mobile advertising will account for 3.74% of the market of mobile advertising in the country, during which Twitter will also be powered for the first time, taking the 3.69% of the share. In 2016, Yahoo will share around 4.2%, still remaining below Google and Facebook by a wide margin. However, the increase of one percentage point of the company from 2014-2016 represents progress between companies that track this innovative strategy.In general, eMarketer estimates that US spending on mobile advertising will grow 50% next year to reach US $ 28.48 billion; and another 41% in 2016 to US $ 40.16 billion.Yahoo’s efforts over the past two years to build a steady traffic of content is finally paying off, since their incomes continue to grow faster than the market in general. However, it is predicted that brands will expand and diversify over time the world of mobile advertising, leading to greater competitiveness for the future.
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