MERCADEO

Tatiana Lopez of TikTok: The platform has a new band of narrators whose creativity plus authenticity is their secret of success

Liz Unamo| 19 de noviembre de 2021

Tatiana Lopez de TikTok

TikTok, with the naming of Tatiana Lopez as head of Global Business Solutions for the Spanish-speaking nations of South America, is expanding and seeks to consolidate its presence in the region. PRODU spoke with the executive about how brands can get more for the money they invest in social media. To which she replied, “TikTok offers the chance for both brands and creatives to come together and come up with attractive new content proposals. What makes TikTok different from other platforms is the authenticity of the content that its community posts every day. Creatives who understand that and share a more creative content with their followers will be such an attraction that through them, brands can connect with the biggest audiences. Anyone can be a creative. TikTok has given rise to a new band of narrators who are doing really well thanks to their creativity, authenticity and outright charm. So that working with creatives on TikTok significantly boosts preference for the brands they represent.”TikTok is a global platform with a highly diverse community of followers, made up of groups of all ages, regions and tastes. “This great diversity creates enormous communities that can be gold mines for brands – the challenge lies in helping creatives produce content that specifically appeals to the desired target groups. TikTok is a platform that helps brands and companies establish stronger connections with their target groups in order to make their businesses grow,” she said. “For my part, I’m excited about creating strategies to build our business by working hand in hand with brands and local partners to offer them unique marketing products and solutions to attract new audiences…meanwhile shunting aside traditional campaigns in favor of tiktoks, not ads, that will help them start chat groups full of creativity and positive messages.” Lopez has 20 years’ experience in the industry in charge of developing and supervising global strategies. “For the last 11 years I’ve driven the growth of family business in Facebook apps and have been able to learn the behavior and trends of the different markets in the region. With this experience and working with an excellent team, we’ll be applying innovative business strategies and creating interesting commercial alliances to achieve TikTok’s business objectives.” As for the differences among markets in the region, the executive noted that they are working to provide their community of followers with the best experiences enriched with new and novel characteristics. “Together with local and regional business partners (as in the case of IMS, our exclusive partner in Argentina, Chile, Peru and Colombia) and thanks to their experience and reach in the region, we can guide brands through all the unique marketing solutions and tools that TikTok has to offer, both now and in the future, to help each of them fulfill their objectives in the most fruitful way possible.” She recommended that brands do tiktoks rather than advertisements. “We’ve significantly increased the number of people who visit TikTok every month, and brands are coming to realize the exciting opportunities the platform has to offer. These brands are, of course, deciding to join in and learn to use the communications code of TikTok users, which is to say, they’re getting close to them in order to inspire their creativity, begin to understand the trends and make them part of the brand.” She added that with TikTok for Business, “brands are reaching new audiences that they could never have done otherwise, while opening a window of opportunity through the creation of content that is creative, positive, cheerful and emotional.”

Diario de Hoy

viernes, 22 de noviembre de 2024

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Premios PRODU reunió, homenajeó y celebró a la industria audiovisual iberoamericana en MIP Cancun

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PREMIOS PRODU DE LA INDUSTRIA 2024

• Laura Fernández Espeso de Mediapro: Cumplimos 30 años y PRODU 35, espero que este viaje continúe muchos años más

• Nagidmy Márquez, premio Convergencia Digital: Es una gran valoración de lo que estamos haciendo por la comunidad hispana y latinoamericana

• Doris Vogelmann, Pilar de la Industria: Te dan ganas de seguir trabajando y demostrando que el cielo es el límite

• Georgina Terán, Pilar de la Industria: Desde el inicio de EFD hemos apoyado a los creadores en sus sueños

• Leonardo Aranguibel, Pilar de la Industria: Este premio le pertenece a toda la gente con la que trabajo porque todo se hace en equipo

• Michelle Alexander, Pilar de la Industria: Es un reconocimiento muy importante para la producción audiovisual del Perú

• Miguel Smirnoff, Pilar de la Industria: Le hemos servido a otra gente para tomar decisiones afortunadas

• Roxana Rotundo, Pilar de la Industria: Es un reconocimiento a los que tenemos empresas propias y seguimos en estos mercados

• Teresa Fernández Valdés, Pilar de la Industria: Esto demuestra que con mi carrera he podido sumar un granito de arena

• Serie Griselda ganó el Gran Premio de Ficción de Premios PRODU

• El reality La casa de los famosos México ganó el Gran Premio de Entretenimiento en Premios PRODU

• Ríchard Izarra recibió reconocimiento de WAWA por los 35 años de PRODU y su apoyo constante a las mujeres y a la industria

• Valeria Marín y Julián Gil: Ser parte de los 35 años de PRODU y estar en esta premiación es muy especial

• Anouk Aarón de WBD: Cris Miró: Ella es una historia que trasciende fronteras y enciende conversaciones

• En los Premios PRODU de la Industria se premió a la sostenibilidad

• Galería Premios PRODU de la Industria 2024

Fiesta PRODU 35 años de Intermedya

Fiesta de los 35 años de PRODU patrocinada por Inter Medya fue una noche inolvidable en MIP Cancun 2024

Regina Marcilio e Isadora Filpi de Globo

Globo presentó su serie Manía de ti a los asistentes a MIP Cancun

Roxana Rotundo en el screening de VIP 2000 TV en MIP Cancun: Vendimos Valentina, mi amor especial a Panamá y Perú

Paulo Koelle de Prime Video: Queremos que LatAm esté al nivel del resto del mundo en cuanto a producción original

Marcas como nuevas aliadas de la industria audiovisual

Luis Morales, jefe de desarrollo de Televisión México de la productora Fábula

Luis Morales de Fabula: Latinoamérica es una región que se reinventa sobre sus crisis

Lucas Soussumi de Brazilian Content: Es la primera vez que venimos a MIP Cancun con una delegación tan grande

Kathy Sánchez de Non Stop: Estamos buscando historias impactantes y disruptivas y ofreciendo servicios de posproducción

Yolanda Benet, presidenta de Wide Angle Productions Group

Wide Angle Productions Group lleva la serie de bienestar holístico Reconecta a MIP Cancun 2024

Denice Cobayassi de Made In Spanish: Incursionamos en el doblaje de videojuegos con cinco proyectos para 2025

PERSONAJE DE LA SEMANA

Laura Fernández Espeso, CEO de The Mediapro Studio

Laura Fernández Espeso tiene más de 20 años de trayectoria
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PREMIOS PRODU DE LA INDUSTRIA 2024
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La profesional del audiovisual Georgina Terán, fundadora de EFD, fue reconocida con un Premio PRODU como uno de los Pilares de la Industria durante la ceremonia en MIP Cancun.

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Marie Leguizamo, directora para México & US Hispanic de Banijay, recibió el galardón
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