Eric Torutel Teads
Teads announced today that it has been appointed by Unilever as the company’s preferred video and viewable display partner for the Latin America region. Focusing on brand safety and quality at scale, the deal highlights transparency around results, with ad viewability verified externally by third-party providers, including Grapeshot, Double Verify, Sizmek and Moat. The partnership, which will run 100% programmatically, grants Unilever access to Teads’ premium inventory, the largest in Latin America with a reach of more than 200 million unique users in the region between the top six countries measured by comScore. With display formats now available, Teads is considered to be the #1 viewable marketplace in the world. “Trust and quality have become a commodity in advertising. Teads, however, has consistently earned our trust by offering the latest technology, brand-safe inventory and innovation. The team is constantly seeking better ways to drive engagement and clicks and it’s truly inspiring to see how far along we’ve come together, from winning awards with new formats in LATAM, to making interactive ads and pre-testing creatives. We found Teads to be a great partner whenever we had a question, or we looked to raise the bar,” said Joaquín Schamber, Media Manager Strategy and Operations LATAM at Unilever. The companies will also work together on ad effectiveness, with Unilever using Teads Creative Lab to pretest campaigns. Unilever will also have access to Teads Studio for the creative optimization of its campaigns in Latin America. “With Teads we have the security we need behind every marketing dollar invested. We have results, transparency and measurements that matter without sacrificing the user experience. Nowadays with the surge in digital dollars and mobile consumption, it’s easier to disrupt the user experience than ever before” stated Felipe Kopaitic, Regional Digital Director for Unilever LATAM at Initiative, Unilever´s Media Agency for Latin America. ¨Teads has certainly become a strategic partner with lots of valuable data and resources, but the most important thing in this partnership is that we all have a clear view on what sustainable advertising must be”. Teads’ editorial inventory counts with 500 of the top publishers in the market, including El Universal, La Nación, O Globo, Estadao, El Tiempo, La República, La Tercera, El Universo, El País, The Washington Post, Time Inc, Conde Nast, Business Insider, Mashable, The Guardian, and others. “We are honored to have been chosen by Unilever, one of the most selective and progressive advertisers in the world. We are excited to combine our efforts in the pursuit of brand safety, viewability and innovation” said Eric Tourtel, SVP for Teads LATAM. “Reach and safety don’t have to be mutually exclusive, yet the industry continues treating it as such and that’s why we see the rise of fake news, fraud and ad blocking. Clean advertising, great user experiences and trust are forefront flags for Teads. Our company is addressing these issues through education and by creating the first full-stack viewable marketplace in the industry.”
Eric Tourtel from Teads: We presented new AR formats at Cannes
Eric Tourtel de Teads: Al final todo va a ser multiscreen y estará conectado vía programática
