Teads, the inventors of outstream advertising videos and a global monetizing platform for publishers, inaugurated the Publishing Summit in Latin America, which will take place April 22nd in Mexico City. After its success with the Publisher Summit franchise last year in London and New York, Teads will partner for the first time in the region with the main premium publishers of Latin America and digital agencies. The summit will bring to light the most promising digital tendencies, and explain how to overcome the challenges of this industry in expansion and the best way to make the most of growth opportunities, including: advertising in video, programmatic purchase and sale, and mobile advertising.The day will start with an opening speech by Eric Tourtel, general director of Teads for Latin America, followed by a series of presentations and panels with key figures of the industry, including level C executives of the main agencies. Together with informative and interactive dialogs, in the summit there will also be lunch and a happy hour in the W Hotel.”In Mexico, Teads has 22 million unique users, aside from more than 150 million in Latin America; events like these will bring us closer to publishers, since we seek to exchange ideas and best practices, in order to work together during the following years”, explained Eric Tourtel, general director of Teads for Latin America.
