Terra lanza su formato publicitario Social Card
Advertisers can now expose their brand through new advertising format of Terra, Social Card, which automatically displays the last post of the advertiser fanpage on Facebook and expands the interaction of the brand with the users.”Social Card is another innovative product that guarantees impact and relevance between customers and users, and expands the social strategy of brands” Anelise Nascente said, commercial director of advertising at Terra.For Fernando Sanchez, director of Global Advertising Product at Terra, the goal is “to offer innovative advertising formats that give privilege to the interaction between content delivery, personalized advertising and users, now with visibility and reach to the brand page on social networking.”Offering customer posts in the banner is possible through a Facebook API that when the user clicks on the piece, he/she is sent to the front of the fanpage of the brand or directed to the post itself on Facebook.In September 2014, the company launched native advertising formats that mix editorial content and advertising. The formats Video Advertising and Advertising Content follow the trend of native advertising where the advertiser adds relevant content to an advertising space in a premium location on the website in a least invasive way and integrated to the content.
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