La campaña compite en tres categorías en el festival de Cannes
The Agency wins a Silver Lion Campaign on its first day of the festival with Nutcase Helmets in the Print & Publishing category. The pieces Lion, Dragon and Octopus were awarded. The graphics depict helmets as an extension of cyclists personality, with irreverent figures that all offer safety.The campaign was developed in English, Spanish and Portuguese for the U.S., Argentina and Brazil, and was under the responsibility of Joaquín Mollá, José Mollá; Associate Creative Directors: Fernando Reis, Marcelo Padoca; Art Directors: Fernando Reis, Guilherme Nóbrega; Copywriter: Marcelo Padoca; Production Company, Darkside and the illustrator: Juan Bakea.
The Community celebra la creatividad con #LoQueSoy e History
