The US Hispanic agency, The Community, won the Grand prix at Cannes Lions 2015 in the category of Press/Print. The campaign, which promotes the new schedule for public bicycles in the city of Buenos Aires, recieved a total of five awards in the subcategories Press y Outdoor. The pieces that make up the graphic campaign are: Dog, Baby, Squirrel and Moths. They won the Gold Lion with Dog, Baby and Squirrel and the Gold Lion Campaign. This year Press Lions received 4.470 , pieces that represent 75 different countries. Historically, Press is the second category with the most amount of pieces registered. The inscription dropped from 5.007 pieces that participated in 2014. The president of the jury is Pablo del Campo, Global Creative Director at Saatchi & Saatchi. The countries with the most Press Lions last year were: Brazil with 22 winning pieces, France with 9 winning pieces in 2014, China and South Africa, each one with 5 winning pieces and the US with 4 winning pieces. The US increased its number of pieces from 348 in 2014 to 446 in 2015.The creatives responsible for the awarded campaign are: Joaquín Mollá and José Mollá, CCOs; Fernando Reis, Associate Creative Director; Marcelo Padoca, Associate Creative Director; Guilherme Nobrega, Art Director; Arthur DAraujo, illustrator and Sebastián Díaz and Daniel Gergely, Account Directors.
The Community se cuestiona lo que es socialmente correcto en el comercial Bob
The Community presenta la campaña Made for You para Finca Alma Mora
The Community presenta su campaña Donate your Shadow para Converse Brasil
