MERCADEO Versión en español
The Gunn Report Releases 2016 Media Performance Overall
Manuela Walfenzao| 16 de febrero de 2017
Musnik: La creatividad y la eficiencia no son antitéticos
The Gunn Report for Media, that evaluates innovation and success, released a list with the best performing media agencies of 2016, including: Starcom USA as the Most Awarded Media Agency, OMD as the Most Awarded Agency Network, Heineken as the Most Awarded Advertiser, and the U.S. as the Most Awarded Country. “The outcome of The Gunn Report for Media 2016 shows that while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them as well as bringing positive results which can be measured. Creativity and efficiency are not antithetical” said Journalist Isabelle Musnik, Editor at The Gunn Report for Media, which is based on the results of the most important global, regional and national media creative award contests spanning 40 markets. The report also highlighted the Media Campaigns of the Year 2016, including: Always, Girl Emoji, Starcom MediaVest Group (London); Louis XIII Cognac, #NotComingSoon, Fred & Farid (New York); Ariel, Removing The Stains Of Social Inequality. Share The Load, Mediacom (Mumbai); Burger King, McWhopper, Y&R Media New Zealand (Auckland); DB Export, Brewtroleum, PHD New Zealand (Auckland); Manulife, The Price Of Living 2040, PHD (Hong Kong); Microsoft, Tomb Raider Survival Billboard, EMT/Dentsu Aegis (London); Sainsbury’s, Starting The Gift Of Reading At Christmas, PHD (London); Swedish Tourist Association, The Swedish Number, Ingo (Stockholm); The Art Institute of Chicago, Van Gogh BnB, Starcom Mediavest Group (Chicago); and Untold Festival/National Institute for Blood, Pay With Blood, UM Romania (Bucharest).
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