MERCADEO Versión en español
Tim Andree at Dentsu: In an acquisition we look for shared values, expectations and a long-term view
Manuela Walfenzao| 2 de septiembre de 2015
Tim Andree, VP ejecutivo de Dentsu y chairman ejecutivo de Dentsu Aegis Network
Tim Andree, EVP of Dentsu and executive chairman of Dentsu Aegis Network, became in 2013 the first non-Japanese executive to make it into the agencys board, after he had made Dentsu the fastest growing network in the U.S. and helped grow overseas revenue from 4% to 15%. Andree is responsible for Dentsus international business segment and only this year the company where internationalizing remains a priority – has made a total of 17 acquisitions globally. He admits that the process of merger between Aegis and Dentsu has not been easy, but both had a very complementary set of circumstances to begin with. “Dentsu was strong in Asia, Aegis in Europe, and both were fast growing in the Americas” he said. “Instead of focusing on cost, the emphasis had been on creating synergies and cross-selling opportunities” he added. That resulted in net billings of US$6 billion for the fiscal year 2014. In most acquisitions, teams have been preserved and also each company’s identity. Many acquisitions were in China. “If youre thinking short-term in China, its not going to work. You have to move deliberately, know how they will place and have clear communication of a common vision in advance Andree said. Buying a company is an easy thing to do. An acquisition is very similar to the difference between having a wedding and creating a marriage. We look for shared values, expectations and a long-term view, and it doesnt always work out perfectly, but we have a strong track record.”
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