Todd Tran Teads
Todd Tran, CSO of Teads, opened the black box that is artificial intelligence (AI) today, how it works and what the results are in a campaign, in a presentation in the context of the Festival of Media Latin America (FOMLA) that was held on November 3 to 5. “There´s been so much talk about AI, but the problem is that a lot of advertisers and clients are complaining that all the companies that are talking about AI don´t really reveal exactly what it is and how it works, and whether or not it really fully works for a campaign” he said. He values that this type of event continues to be that great networking space in the industry. “I love this event. It´s the most important event for the LatAm media sector. All the important people are here, together in an intimate environment, in a great location, to have presentations and conversations and meetings. You get so much productivity out of the two days here that it´s incredible”.
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